2013 Goals

Jan 2, 2013 · In About Allison · By Allison Carenza

The past few weeks have been super relaxing.  We went to St. Louis to see Jon's family, we spent time with my family, and I even got to hang out with a bunch of old friends.  I couldn't have asked for a better holiday break, but now it's time to get back to work.  First things first!  I've got to look at my goals from 2012 and reassess.  🙂

Goals...some are ongoing and some are new.

1. Grow my business.  That means following up with clients, asking them for referrals, and being brave enough to put myself out there.

I guess I'll never be done working on this goal. 

2.  Add a second workshop to the lineup.  Maybe fore lightroom, or portrait photography.  Something that goes a little deeper.

I love hosting workshops and I need to get my 2013 workshops planned.  I wanted to add a second workshop in 2012, but that didn't happen so I'll add that to this years goals.

3. I have an invention I'm working on.  It's slow going, but one little step at a time.  I hope to have a working prototype this year.

The prototype is all but done.  It's been a year of tests for me, and I've learned a ton, but I'm ready to get this thing off the ground.

4. Jon and I are building a shopping cart for photogs.  It's in the BETA phase, but we want to share it for free with options to upgrade.

5. Still need to find someone to help out with the workload, but I'm getting so close.

YAY!  Victoria!  If you haven't had a chance to meet Victoria I'll just say she's awesome!  What a great addition to the AC Photo team.

6. Get my new website launched.  We've been working on it for about 6 months and it's going to be awesome.  I'll be sure to let you know when it launches in the next couple weeks.  Your images might make the gallery.

2012 had so much momentum for me, too much in fact,  I can't believe it's over.  I also made sacrifices this year.  I sold my horse Diamond so I could focus more on my business.  It was the hardest thing I've ever done, but it was good for both of us.  I also traveled to many countries, which always gives me new perspective.  I played in the WTT nationals again. I attended two workshops with awesome photographers, Jeff Lipsky, and Andrew Eccles.  They changed my photography forever.  I spent a lot of money on new equipment.  I took risks, that sometimes failed, but I kept moving forward.  For 2013 I want to work on staying focused on what's important, people, relationships, taking time to myself, and helping give people images that they will cherish for a lifetime.

Happy New Year everyone!  May all your dreams come true in the next 12 months.